In short
I’m Matteo Cervelli. I am a Business Scalability Engineer. I act as a Consultant and Advisor. Previously I managed Urania Group as Co-CEO.
My purpose is to trigger people to build a more beautiful world, together. Today I help entrepreneurs and leaders grow their business through strategic development, effective management, and scalable sales processes.
I have been Sara’s husband for over 10 years, father of 3 little girls, Emma, Maria and Anna, and two dogs (Maple and Cookie). I live in Tuscany.
On this website, you can find:
- My thoughts and articles
- My work method
- My purpose and vision
- What I am focused on now
- How I use AI for this site and my content, here
What I do
I activate talents, build beauty, scale on impact.
Beauty leads people to generativity, to apply their intelligence in building a better world.
My main skills
My main advantage is having operated as CEO of a medium/large company, present in many countries. In addition to speaking many languages - English, French, Portuguese and Spanish, besides my native Italian - I have seen many cultures and learned to sell by going directly to customers’ homes.
I have dealt with entrepreneurs and managers of large billion-dollar companies, financed by Private Equity.
In the company, a “modern” Family Business, I saw M&A, strategy, finance and specialized in change management, a skill, a real method for grounding changes.
As an Engineer, I build methods, or apply them, to make things more effective. By the way, I’m always looking for ways to make processes more repeatable and scalable, exponential.
My journey
- 2025 — I launched Ad Limen Consulting, specifically aimed at supporting business scalability.
- 2024 — Anna is born. In July I left the management of Urania Group, remaining a partner. I started my management consulting business. I invest in Mokapen and we start the Business Angel Club of Pisa.
- 2023 — Cookie arrives.
- 2022 — Complete, first ever, the Master in Scalability and Company Growth, organized by Universities of Pisa, Florence, Siena and Scuola Sant’Anna. I launch my website for the first time and begin to explore content publishing.
- 2021 — Maria is born. Together with the role of CEO in Serrall, I acquire that of CSO in Pan Urania
- 2020 — With COVID we launch a heavy digital revolution and I acquire complete management of Serrall company.
- 2019 — Emma is born. At Serrall we overturn processes with the Lean approach, Hoshin Kanri and Toyota Kata.
- 2018 — Maple arrives in the family. And I move, as CEO, to restructure Serrall company in Umbria, which went through an M&A operation.
- 2016 — After a period as Innovation Manager, I move to the PanHouse project where, as PM, we rebuild the New School of Cittareale, destroyed in the summer earthquake, in just 19 days of construction.
- 2015 — I complete my Master’s Degree in Management Engineering in Pisa with highest honors.
- 2014 — I marry Sara. The same year I had started my first serious job at Pan Urania. I start working on industrial innovation, but almost immediately end up doing 3 years as Area Manager in Brazil.
- 1988 — I was born in Poggibonsi, Tuscany.
My values
- Curiosity — Continuous exploration
- Critical thinking — Rigorous analysis
- Creativity — Connecting distant points
- Excellence — Pursuit of continuous improvement
- Autonomy — Promotion of independence and responsibility
My vision
Whakapapa: beyond my life (50+ years)
Whakapapa. Plant trees you’ll never see.
One life might not be enough, but here’s what I’d like to leave:
- Create an impact legacy that fights poverty through creativity and beauty
- Transform Valdelsa into a thriving innovation ecosystem
- Raise daughters who become positive change agents
- Establish regenerative enterprises
- Leave knowledge that continues to inspire
Vision 2040 (15 years)
- Built a business with positive global impact
- Maintained a balanced family life
- Achieved optimal physical condition
- Mastered 10 languages and built a global network
- Developed a deep spiritual connection
- Simplified life to focus on the essential
3-year goals (2027)
- Established Ad Limen Consulting as a reference for business scalability
- Published my first book on scalability principles
- Developed a replicable method for talent activation
- Strengthened my presence in content creation
- Implemented projects to develop talent in Valdelsa
What people say about me
Testimonials
Alberto Rossi – Founder at euxilia
"Matteo has the courage to go further, from a human point of view and from a business vision point of view."Read full testimonial
Laura Masoni – Head of Technology at Serr.All. Industria Serramenti srl
"Matteo is inspiration, support, respect and passion for life."Read full testimonial
Social proof
- Guest in “Beyond 8 Figures” Podcast by A.J. Lawrence — Fostering autonomy for business growth
- Guest in “Do Good Work” Podcast by Raul Hernandez Ochoa — Do Good Work | How a $60M B2B Manufacturing CEO Thinks About Impact & The Resonance Framework to Create Frictionless Management with Matteo Cervelli
- Interview with Confindustria Firenze — Racconti di impresa: Matteo Cervelli, “l’imprenditore è colui che trasforma sogni in progetti”. - Confindustria Firenze
- Feedback is an unfair advantage, with Euxilia — Interview with euXilia in Unox
Name Pronunciation
Matteo is pronounced with the emphasis on “ti” like “taw”, and the “e” is pronounced like the “a” in “apple”. It’s mat-t-a-o
Cervelli is pronounced like cha-r-valle but with a loud, funny “r”.
Here’s an audio clip!