Ideas, essays, and projects, from Matteo Cervellihttps://matteocervelli.com/enhttps://matteocervelli.com/en/5-kpi-scalability/https://matteocervelli.com/en/5-kpi-scalability/How not to drive your company looking only at the rearview mirrorThu, 10 Apr 2025 05:46:49 GMTAre you driving your company looking only at the rearview mirror? Revenue tells you where you have been, not where you are going. Healthy and sustainable companies in the long term monitor indicators that can predict opportunities and risks. Leaders know that long-term success requires a complete vision beyond sales numbers. Do you want to know which are the key indicators that forward-thinking entrepreneurs monitor? In this article I will show you the dashboard of indicators to constantly updathttps://matteocervelli.com/en/3-pillars-of-scalability/https://matteocervelli.com/en/3-pillars-of-scalability/How Brunello Cucinelli built his success on 150 grams of cashmere, using the three pillars of scalability.Fri, 04 Apr 2025 13:00:00 GMT150 grams Do you know why cashmere costs so much? Because the raw material is rare. Cashmere production is based on the wool produced by the so-called common goat, the Capra hircus, the classic white goat, considered one of the 100 most invasive species in the world. 150 grams is the amount of cashmere a goat produces in a year. In fact, cashmere is obtained by combing the goat's neck, not shearing. And to produce cashmere, the goat must live in very cold regions, which develop secondary folliclhttps://matteocervelli.com/en/37-year-of-descent/https://matteocervelli.com/en/37-year-of-descent/At 37, I share my year of transformation: from leaving the family business to founding Ad Limen Consulting, through personal challenges, professional rebirth, and discovering the value of descent.Fri, 21 Feb 2025 09:00:00 GMT37, the year of descent. Today I blow out 37 candles. This has been the most intense, challenging, and meaningful year of my life. If I had to choose one word that best characterizes this year, I choose descent. It was a year in which I chose to descend. I would have liked to climb back up too, but it feels good to be down as well. And the bottom never ends - the bottom of frustration, the bottom of repressed anger, the bottom of shame, and the bottom of others' judgment. This year, I learned tohttps://matteocervelli.com/en/the-purple-cow/https://matteocervelli.com/en/the-purple-cow/The Purple Cow by Seth Godin emphasizes the need for businesses to stand out and succeed.Sun, 26 Jan 2025 08:52:22 GMTThis blog post collects my takeaway from the book: The Purple Cow by Seth Godin There is nothing but an ingredient to be successful: being a Purple Cow. Wait, what's a Purple Cow? The Purple Cow is a concept defined by Seth Godin to indicate the extraordinary that allows a business to stand out from the mass and build success. It's not just an advantage. It's the necessary choice. And, unfortunately, it's not enough. Having a Purple Cow enables results. But executing your business to deliver thehttps://matteocervelli.com/en/tightrope-walker-manager/https://matteocervelli.com/en/tightrope-walker-manager/Mastering the 20-year journey of leadership development, balancing talent growth with business scaling and organizational success.Sat, 25 May 2024 00:00:00 GMTIt takes 20 years to build a new manager. 20 years where those responsible for delegating constantly oscillate on the edge of anxiety. The risk behind delegation Like tightrope walkers, managers swing between the fear of being surpassed by people who might have something more than them and the risk that their team will lose drive and, ultimately, competitiveness by relying on inadequate people. Leaders who take the path of delegation risk falling painfully. But those who make it and get to the ehttps://matteocervelli.com/en/linkedin-referral/https://matteocervelli.com/en/linkedin-referral/A step-by-step guide to leaving professional recommendations on LinkedInFri, 19 Apr 2024 15:00:00 GMTStep 1: Log into LinkedIn First, make sure you're logged into your LinkedIn account. Go to www.linkedin.com and sign in with your credentials. Step 1: LinkedIn Login Step 2: Access the Profile of the Person You Want to Recommend Important note: to leave a recommendation, you need to be a 1st-degree connection with the person you want to recommend. To begin, use the search bar at the top: Step 2: Search profile Type the name of the person you're looking for, press enter, and click on their name ihttps://matteocervelli.com/en/find-your-villain-learn-your-mission/https://matteocervelli.com/en/find-your-villain-learn-your-mission/To discover your mission, just focus on finding your villain, to connect dots.Tue, 16 Apr 2024 23:00:00 GMTEveryone has a villain. I got acquainted with mine five years ago in a meeting room. It was a hot summer day, and I was presenting a quarter update about a company we recently acquired. We couldn’t see the light at the end of the tunnel, but I was showing a PowerPoint filled with data and insights. Suddenly, Mr. Bowser started giving his own vision of the world, not caring about the information I provided. It was like all the job I did with my team was not real, while it was succumbing under a mhttps://matteocervelli.com/en/empathy/https://matteocervelli.com/en/empathy/Empathy is a trainable skill. Here is a guide to learn how to be a person whom everyone talks to with joy.Fri, 18 Feb 2022 00:00:00 GMTEmpathy is the capacity to put oneself in the shoes of others .[^1] In other words, to understand how they view their reality and how they feel about things. Empathy is feeling with people — Dr. Brené Brown Empathy is a trainable skill. Here is a guide to learn how to be a person whom everyone talk to with joy. Empathy classification According to Kendra Cherry, there are three kinds of empathy: Affective empathy involves understanding another person's emotions and responding appropriately.https://matteocervelli.com/en/humility-will-for-great-leadership/https://matteocervelli.com/en/humility-will-for-great-leadership/Humility and Will are fundamental skills for leaders who aspire to be great and reach results.Fri, 11 Feb 2022 00:00:00 GMTLeaders of great organizations focus all efforts on finding their successors. The most successful bosses don’t micromanage. Instead, they help people to have greater responsibility. And to make this, the leader’s role change from a problem solver to a people enabler. On the other hand, micro-management has bad side effects: Bureaucracy Less time spent on long term success The company don’t resist over the actual leader Here is what great leaders do, instead. --- Great leadership is a combination